TRYING YOUR OWN PR? GET OUR FREE GUIDE

Productive PR for SMEs is packed with ideas to help East Midlands small businesses plan and deliver their own campaigns. Its 28 pages include guidance on:

• planning strategy;
• shaping narrative;
• constructing press releases;
• approaching journalists;
• making your content work harder.

It also lists email addresses for dozens of regional news outlets - and a host of local awards events for you to enter.