• George Oliver

1284 to support continued growth of Pukaar Group

1284 Ltd is to provide consultancy services to established Leicester media organisation Pukaar Group.

The Loughborough-based communications strategy firm will help to find new ways of telling the story of the loyal and engaged audience Pukaar Group has cultivated since being founded in Leicester in 2010.

As well as publishing Pukaar Magazine, Pukaar Group hosts high-profile events, provides digital marketing services, and supplies broadcast journalism to national and international media.

It is an organisation which started on a borrowed laptop and has grown to a portfolio of products and services with significant audience engagement in Leicester and far beyond.

Romail said: “What we have achieved so far has been built on customer loyalty and word of mouth recommendations. Now is a good time to start developing methods to form relationships with new friends as well.”

1284 Ltd was founded by former Leicester Mercury editor George Oliver in July 2020. It provides communications consultancy and stakeholder engagement to public organisations, innovative SMEs and graduate start-ups. It last month joined the East Midlands Chamber and is also a member of the Federation of Small Businesses.

“Romail was one of the first people I sought out when I arrived in Leicester," George said. "Lots of people told me that Pukaar had a highly engaged local audience and that was something of great interest to me.

“I’m looking forward to helping tell the story of Pukaar Group as a brand which itself so effectively tells the stories of Leicestershire people.”

1284 Ltd is based at Loughborough University Science and Enterprise Park. It chose the enterprise zone site in order to be among the type of entrepreneurial organisations celebrated in the LeicestershireLive Innovation Awards which George helped to found.

Since launch last summer, 1284 Ltd has been providing informal communications advice to several graduate startups. It is currently acting in a consultancy role to three established Leicestershire organisations and is liaising with several more.

1284 Ltd was founded on July 20 and officially launched in November with a sold-out event at Leicester Business Festival.

George said: “There’s been a lot of learning in the first six months and I have been grateful for some wise and practical advice and support from people and organisations throughout the Leicestershire business community.

“One of the most significant things I did during the first six months was write my business plan for 2021. I'll now be implementing that strategy across the year. First, though, I will be working with Romail to help tell the story of Pukaar Group.”

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