The Leicester Gift Card has reached a milestone
Updated: Jan 16, 2021
One month after launch, the Leicester Gift Card scheme has gone through the £20,000 sales barrier. To be precise, as of 4.30pm on Tuesday, it had generated £22,030 in city centre sales.
That is £22,030 of spending ringfenced to about 100 city centre businesses since October 1.
It is a drop in the ocean in the context of the cashflow challenges facing business ahead of the looming Lockdown 2.
However, as pointed out by BID Leicester (the city’s business improvement district) today, that is exactly why now is the time for customers to back the scheme. And a new market is emerging.
The BID is looking to Christmas to position the gift card as families search for gifts. But it is also seeing purchases from corporates who want a way of rewarding their staff after a difficult year while simultaneously supporting the local high street.
In doing so through the Leicester Gift Card, employers will be locking spending in to Leicester city centre - and helping retailers (both local and national) get through the remainder of 2020 and thrive in the future.
Local independents participating include Set, Manhattan 34, Wellgosh, Chutney Ivy, 23 Wine & Whiskey, Prana Café, Healthy Route and Harriman & Co.
'It’s a win, win, win situation'
Simon Jenner, BID director, explained to 1284 director George Oliver today that the innovation is not aimed purely at family gift-givers.
“With the number of businesses in the city centre accepting the card increasing every week, we are expecting it to become a popular present choice for birthdays, special occasions and even corporate gifts,” he said.
“Customers can use the gift card flexibly, spending the balance in one go or in different businesses over time.
“It is the perfect present for the hard-to-buy-for, giving them the gift of Leicester. “From retail therapy to coffee-addicts, pamper days, light lunches, date night dinners, nights out on the town and family activities - everyone is catered for.” The cards are valid for 12 months. They offer the flexibility of multiple transactions in multiple locations - so users can spend on the things they enjoy most. More than 100 businesses accept the Leicester Gift Card. This includes both local and national retail and hospitality businesses. You can see who is on the list here. “It's a particularly significant time to think twice about how and where we are spending our hard earned money – there is an increased awareness of the importance of supporting local businesses,” added Simon. “The Leicester Gift Card will harness this sense of pride and support of all things Leicester to assist the recovery of the city from the recent crisis and to a prosperous future.” And what of businesses outside of the retail or hospitality sectors who wish to lend their city centre neighbours a hand? “We expect it to be a popular corporate gift,” added Simon. “What better way for employers to show their support for both their staff and their city? “The Leicester Gift Card will take the pain out of shopping for the hard to buy for, give its recipients the gift of choice and help to support the local economy – it’s a win, win, win situation.”
Click here for more details about buying the Leicester Gift Card.