Chartered PR strategy for people who lead change
1284 provides strategic PR services to clients across the East Midlands region. The company was founded by George Oliver in 2020 and works with a wide range of people and organisations, ranging from social enterprises to large public authorities.
Our approach is to first understand clients' organisational vision, values and objectives. From there, we tailor a communications plan which will feed PR strategy into achieving those objectives.
1284 provides some tactical PR support. We also have a wide range of trusted partners and associates who are specialists in their own field and able to provide expert insight into other tactical needs.
1284's founder and associates have qualifications and experience in running PR and marketing campaigns of various sizes. They have backgrounds in journalism, university research and other sectors.
To use our knowledge, skills and strategic experience of public relations to the advantage of 1284 clients as they get their messages received and understood.
Our approach to communication is based on traditional journalism skills, such as concision, clarity and network management. It is combined with strategic leadership theory from our work at universities. Our output is underpinned by three key principles:
What we offer
Our people work as part of our client's team. Whether it be social enterprises, tech startups, founder-led SMEs or large public organisations (such as councils), we build strong relationships by being visible and alongside your people.
Our CIPR Diploma in Public Affairs considered communications strategy in relation to East Midlands business associations and Levelling Up policy
1284's PR approach is to work as part of a client's team. Our aim is to build effective working relationships by being visible and approachable for you and your people. This has the additional benefit of sharing our experience with your comms specialists.
1284 is primarily a strategic consultancy. However, it delivers some tactical activity and has a range of trusted associates who can offer specialist support in other areas. These include graphic design, SEO research and web design. Examples of core tactical work delivered in-house include:
- press releases
- report writing
- award nominations
- funding applications
- tender bids
Based in Leicestershire
1284 was founded in the summer of 2020 by former Leicester Mercury editor George Oliver. It provides corporate communications to clients across Leicester, Leicestershire and the East Midlands. This includes internal and external material as well as public campaigns.
Across the East Midlands
George is a Chartered Practitioner with the Chartered Institute for Public Relations (CIPR) and a Chartered Manager with the Chartered Management Institute (CMI). 1284 are members of the East Midlands Chamber and Leicestershire Business Voice. As well as leadership-level media experience, our people have a number of relevant qualifications, including:
MSc Strategic Leadership
CIPR Diploma in Public Affairs
CMI Diploma in Strategic Management and Leadership
CMI Diploma in Professional Consulting
CIM Certificate in Professional Digital Marketing
NCTJ National Certificate for Reporters