A strategic PR agency in Leicester
If you need good public relations then you likely need good media relations too
Developing productive long-term relationships with journalists and other stakeholders may be central to achieving your goals. 1284’s approach is built on media leadership experience. We are as accustomed to managing a crisis as we are to overseeing a marketing campaign. It’s why our clients retain our strategic consultancy as their trusted advisors on communication projects which last weeks, months or even years.
We are journalists but we are also business leaders. As such, we take a strategic approach. 1284 was founded by former Leicester Mercury editor George Oliver. As well as leading the launch of LeicestershireLive he co-founded the LeicestershireLive Innovation Awards.
George and his associates have decades of experience in the management of news businesses in the East Midlands and beyond. It means they have seen PR activity and reputation management from a senior level and from both sides. It also means that 1284 is well-placed to use PR to sharpen communication strategy so that client startups, SMEs and other agile organisations grow faster.
1284 provides effective communications strategy. PR is one strand of that. We work alongside media outlets to create content that gets used. We know that startup and SME comms teams sometimes lack experience in times of change. We can see how communication fits into business strategy. It’s why we work alongside founders, SLTs and comms teams to provide both strategic and tactical support. And that results in considered media relations and effective public campaigns.
content and copywriting
public information campaigns