TELLING THE STORY OF MIDLANDS ECONOMIC DEVELOPMENT.

FAQs.

How is 1284’s G2B service different from general PR?

1284 specialises in communications for publicly funded business support and economic growth programmes. Our G2B work focuses on making schemes easier for SMEs to find, understand and join, while helping officers evidence impact.​

Which G2B programmes does 1284 support?

We work with local authorities and partners delivering initiatives such as UKSPF projects, town deals, growth hubs, innovation support, and skills programmes. Campaigns are tailored to local priorities and existing economic strategies.​

How will 1284 work with our in‑house team?

We operate alongside your comms, regen and economic development officers as an extension of your team. This means we take on specialist comms delivery which align with your governance, sign‑off procedures, and unique political context.​

What does a typical G2B project involve?

Each project begins with a structured discovery phase to clarify objectives, audiences and messages. From there, we use the Government Communication Service’s OASIS framework to plan and deliver activity such as media relations, event comms, stakeholder engagement and impact reporting. All deliverables are set against agreed KPIs.

What kind of results can G2B comms deliver?

Effective G2B campaigns increase event attendance, attract investment, improve grant and programme uptake, and generate positive coverage. Taken together, these outcomes show how public money is being deployed to support businesses and drive economic development. Building profile and reputation in this way results in regional and national coverage, attracting ministerial visits and government case studies.

How quickly will we see impact?

Most clients begin to see improved engagement and clearer feedback from businesses within the first few months. We then refine activity using evidence from monitoring, reporting, and officer feedback.​

How does 1284 handle sensitive or political issues?

We are experienced in working within local government environments, including during purdah and around sensitive or confidential subjects. All activity is planned to align with your policies and to carefully manage reputational risk.​

Does 1284 offer crisis comms support for local authorities?

Yes. For existing clients, we provide support on urgent or complex issues linked to their programmes. For organisations we do not already work with, we can recommend suitable specialist support.​

How are G2B projects priced?

We offer both project‑based and retained options for G2B communications. Pricing is scoped around objectives, channels and timescales, and we provide clear estimates before work begins.​ Please contact us for an estimate tailored to your specific situation.

Can we commission 1284 through a framework or DPS?

Yes. 1284 is listed on recognised public‑sector procurement routes. We are a Crown Commercial Supplier, making commissioning straightforward and compliant for councils and partner organisations.

How can 1284 evidence its quality as a supplier?

Our people have a number of industry-leading qualifications, including CIPR Chartered PR Practitioner status. As an organisation, we are one of the small handful of UK PR consultancies to have ISO 9001 certification. In addition, we have various other high quality supply chain certifications, including Fair Payment Gold, Cyber Essentials Plus, and Good Business Charter accreditation.