COMMS STRATEGY.
Aligning your business plan objectives with your narrative, audiences, and platforms.
• Mission statement
• Stakeholder
• Messaging
• Delivery timeline
• Benchmarking
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CONTENT MARKETING.
Turning your story, data, and industry insight into a pipeline of profile-raising assets.
• Blogs & LinkedIn
• Webpages
• Brochures & decks
• Case studies
• Impact reports
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Media Relations.
Preparing content and pitching your expertise to journalists to support profile and GEO.
• Press releases & briefings
• Award nominations
• Speeches & panels
• Thought columns
• Advertorials
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How 1284 campaign delivered 33% CRM lead conversion


The Business Gateway Growth Hub provides support and signposting for businesses in Leicester and Leicestershire. 1284 provides tactical comms support through public and media relations.



The Growth Hub was staging a celebration event to mark its impact on local micro and small businesses through investment of ERDF funding.
1284 was commissioned to promote the event and funnel registrations through the Business Gateway Growth Hub booking platform. It took place at a hotel in central Leicester.
Presentations from senior local authority and business representatives detailed the impact of the ERDF partnership.
The event set out how 4,000 businesses accessed support over four years, with 212 jobs created, and more than £2m in grants secured for businesses. Case studies were shared both in-event and via media releases.
Pictures by Beth Walsh for Business Gateway Growth Hub.
Press releases created and distributed
Delegates in attendance at sold out event
Articles published in regional news and B2B media
Outcome report to the BGGH leadership team
George joins DMU creative panel on AI, creativity and skills


Emma Oliver
1284 to help tell story of sustainable print pioneer Willsow
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Emma Oliver
Our monthly newsletter is an easy read. You gain a 5-minute glimpse into useful comms for East Midlands SMEs - featuring everything from how journalists operate to why certain metrics are a waste of your time.
Advanced Technology Innovation Centre (ATIC)
5 Oakwood Drive
Loughborough
LE11 3QF
Company number 12756354