1284 Communications provided a structured, insight-driven plan to better reflect Digital Planning’s place as an emerging player in the Midlands AI and automation market. An integrated campaign of brand messaging, stakeholder engagement, targeted content creation, and public relations ensued.
By reframing Digital Planning’s narrative from start-up to high growth scale-up, the business was positioned rightfully as an innovation leader.
The results were compelling: within 8 months Digital Planning gained almost £300,000 of new work and pipeline leads from PR. It also benefited from a string of award nominations, and thought leadership opportunities relating to AI-driven resource management. Its executive team were invited to UK-level industry roundtables.
There was a dramatic uptick in media coverage, search visibility, and LinkedIn engagement. Success in recognised awards opened up new opportunities to meet investors and industry leaders. Digital Planning was invited onto national growth programmes led by the likes of EY and Barclays.
Pictures by Beth Walsh and Insider Media.
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