There was a clear opportunity for a unified brand that captured the end-to-end service offered across the subsidiaries. This 360-degree value proposition could be captured and made searchable through a digital presence and messaging strategy at Group level.
1284 conducted a structured brand creation and web development process. Working closely with directors through a series of discovery workshops, a group proposition was mapped out and made public-facing through a one-page website. The site was wireframed to signpost users to subsidiary companies, surface keywords in SEO and AI search, and provide a clear, scalable framework for future spinouts.
Options for new written and visual identities were created, including vision, mission, logo, and brand guidelines. Names were tested, with Composites Innovation Group (CI Group) ultimately chosen due to its immediate opportunity for high-ranking search visibility and domain availability. 1284 graphic designer Rich Whitmore created a range of concepts, and George Oliver wrote copy for a clean one-page brochure website designed by web developer Graham Barr.
All activity and deliverables reflected the uniqueness of each of the four sub-companies, as well as ensuring overarching industry SEO alignment, and identifying ways to evidence CI Group’s global R&D impact while simultaneously respecting NDAs.
A business growth grant was identified by 1284 and secured to fund half of project investment.
Pictures by Composites Innovation Group.
