Attracting new players to a Leicester basketball club

Leicester Dynamite runs a leading regional basketball development programme, bringing together young people from a wide range of backgrounds. It has a track record of national success and leadership pathways, however a fragmented digital presence was failing to fully communicate the club’s impact, values, and opportunities for young players.

An outdated website struggled with search visibility and a lack of comprehensive informational content, creating barriers for prospective players and families.

With ambitions to expand its reach and recruit more young players and coaches, Dynamite required a coherent digital identity that better reflected the club’s winning story, safeguarding standards, inclusive ethos, and player outcomes.​

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1284 Communications partnered with Leicester Dynamite on a pro bono basis, as part of our ESG programme of work with non-profit organisations.

The Leicester Dynamite project encompassed several core deliverables:

• CommsTally® discovery session with club founder and former GB player Dave Harris to capture the club’s mission and business objectives
• Management of a club media day to get the pictures and brand assets required for the build.
• Copywriting for a sharper, performance-optimised website built with SEO and AI search in mind;
• Design of a comprehensive set of brand guidelines to ensure visual and tonal consistency across related platforms, including the club’s Instagram, with graphic design support from 1284 associate Rich Whitmore.
• Organisation of a cloud-based content library to support ease of future content creation
• Delivery to deadline of a sharp new brochure website, consistently to brand identity and purpose.

1284 also helped Leicester Dynamite to secure a Let’s Get Moving community sport marketing grant, which contributed towards the club’s investment in web development by long-time 1284 associate Graham Barr.

1284 also created the club's first Season Review impact report telling a compelling story of the club's winning seasons to stakeholders, sponsors, supporters, players and their families.