EMCSC needed targeted communications that would cut through, tell compelling stories about the speakers, and convert awareness into registrations. This meant a mutli-agency campaign spanning business, university, and government comms offices.
Working alongside long-time associate Bulb Studios, 1284 led strategic comms and PR. We also supported tactical delivery both in the run-up to the Summit and on the day itself. The objective was to turn expert insights into clear, accessible stories for SME audiences.
Key elements included:
- Writing and editing a series of speaker blogs for the EMCSC website, spotlighting key contributors such as keynote speaker Paul Abbott, whose 158-year-old business was forced into administration by a ransomware attack
- Creating LinkedIn copy and visual assets to promote the Summit, drip‑feeding speaker content and themes to build engagement and drive sign‑ups.
- Supporting event management to capture key messages from the day and ensure they could be repurposed for post‑event content.
- Working closely with partner event, marketing, and comms professionals - including event host De Montfort University - to acheieve a joined-up, highly professional outcome spanning print, digital, and event management.
The Summit received 4.8/5 in delegate post-event feedback. Delegates described the Summit as ‘truly valuable’, ‘really insightful and interesting’, ‘strong and timely’ and ‘a brilliant example of an academic mind understanding the needs of business and acting to do something practical about it.’
Pictures by Jason Senior / Redpix Photography for DMU.
