Re-launching a council-led brand to engage businesses

The Growth Hub Tewkesbury on behalf of Tewkesbury Borough Council needed to renew interest in its dormant business network - Tewkesbury Borough Business Voice.

Although established, the network hadn’t met or engaged with businesses for more than a year.

1284 Communications helped reinvigorate the brand.

The next step was to clearly communicate the benefits of TBBV to businesses, driving sign-ups for a relaunch event. 

Deliverables included: 

• Crafting new vision, mission and values, 
• Commissioning logo work
• LinkedIn page launch
• Social media plan and content 
• Building up the membership

More than 30 businesses attended and committed to attending again. 

After a successful relaunch, 1284 Communications was commissioned to organise and communicate a series of events over the course of 2025/26.

So far, three events have been delivered, at host venues across the borough including 270 Climbing Park and Sherdon’s Golf Centre. 

Each has attracted 45+ sign-ups and more than 50 businesses are registered for the fourth event. 

Over the last 12 months, the network has grown to have a healthy and engaged membership, whilst also attracting new businesses.