1284 joins more than 45 professional bodies in celebrating Chartered Week - highlighting the value of Chartered status and the trusted professionals who hold it.

Managing Director George Oliver contributed to a regional campaign led by CIPR Midlands.

Chartered Week is led by members of the Chartered Alliance, focuses on Celebrating Trusted Professionals and the role Chartership plays in raising standards of competence and ethics across different sectors. 

Chartered PR Practitioner is the highest professional status in public relations and is  awarded by the Chartered Institute of Public Relations (CIPR).

1284 founder and managing director George Oliver and account director Amy Orton both hold Chartered PR status, placing them among a relatively small group of senior practitioners recognised for their experience, strategic capability and commitment to ethical practice. Fewer than 1,000 PR professionals in the UK currently hold CIPR Chartership.

To keep their status, George and Amy must demonstrate ongoing continuing professional development (CPD) and pass an annual renewal process run by the CIPR. 

Research for the Institute shows that 71% of the public say they place more trust in a Chartered professional - underlining why the accreditation matters when organisations are deciding whose advice to follow on reputation, media and stakeholder engagement.

For 1284’s clients, working with a Chartered‑led team means:

• Advice grounded in recognised professional standards, not just opinion
• A clear code of conduct around transparency, honesty and confidentiality
• A requirement to keep skills up to date as technology and channels change.

George said Chartership is an important part of how 1284 evidences quality.

“This is my third year as a Chartered PR practitioner and Amy’s second, and we see it as a commitment rather than a badge,” he said. 

“In a field in which anyone can call themselves a PR consultant, Chartership is one of the ways we show clients that our work is anchored in ethics, continuous learning and accountability.”