1284 offers a broad range of PR services to meet the needs of its clients.

From thought leadership to editing and designing annual reports, we help you provide a host of quality outputs.

One of the things we are most often asked about relates to digital content.

It’s something that we know very well.

Digital PR experience

1284 founder George Oliver led two newsroom digital transformations for Reach - the UK’s largest newspaper publisher.

He was Digital Editor at the Evening Gazette when it became the pilot for Reach’s Newsroom 3.1 digital-first publishing revolution.

The experience equipped him to introduce digital-first publishing at the Leicester Mercury, including the launch of LeicestershireLive.

As experienced and trained journalists, we have a deep understanding of the ethics and laws around effective online content.

Creating content for you 

One of the key things is to listen to your business objective, identifying a bespoke PR digital plan that is tailored to your growth strategy.

We have led content campaigns for audiences running to 100,000s of readers - and know it is essential to identify who you want to reach (and the best way to engage them).

It could be newsletter, social media, website, video, or search.

But it all needs to be executed with copyright, GDPR, and accessibility all firmly at the centre of campaign planning.

Digital PR content services

Some of the PR digital services offered by 1284 include:

1. SEO copywriting. By using powerful industry software to research and create content that is optimised for search engines, 1284 can improve your online visibility for search terms.
2. Social media. Our work on building and delivering B2B campaigns on LinkedIn and other platforms, engages your audience and monitors engagement and online market share.
3. Content creation. We craft unique blog posts, articles, infographics, videos, newsletters, photography, and other forms of content that are rich in your strategic messages and build the narrative of your brand.
4. Reputation management. We keep an eye on your online reputation, using industry-leading media monitoring software to see what’s being written about you and your business.
5. Data-driven strategies. We embed a host of metrics and KPIs into your campaign from outset. It means that we are using analytics and other data, to constantly refine and benchmark the effectiveness of your campaigns.

Summary

Of course, the above list is not exhaustive.

The media industry - as well as digital technology - continues to change at great speed.

1284 is agile enough (and has enough contacts in the media sector) to meet the new demands of emerging PR digital services. We are already working with AI, for example.

With 50+ years of experience in the media industry between us, 1284 has the expertise to navigate customers through the digital media landscape.

We help you devise a content plan which will have an effective outcome for your aims. 

1284 provides award-winning public relations and corporate communications for innovative people and organisations throughout the East Midlands.