1284 partners with Leicester Riders to grow Business Club

George Oliver

Jul 6


min read

Leicester Riders will expand its Business Club for next season as part of a new partnership with 1284.

The British Basketball League club will build on the business networking format which it relaunched last season following a pause during the Pandemic.

Chairman Kevin Routledge introduced Business Club meetings with support from Leicester Riders Foundation Chair Simon Winfield and General Manager Laura Shephard last term.

The format also included presentations from players, coach Rob Paternostro, local business leaders, and charities.

1284 last season sponsored 6'6" Derby-born guard Blake Bowman during his debut BBL season.

And the partnership will grow for 2023/24 as 1284 sponsors the new-look Riders Business Club.

The Loughborough-based firm has also invested in branding around the Morningside Arena and in print and online club materials - as well as additional matchday visibility.

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Managing Director George Oliver said: “We enjoyed everything about sponsoring the Riders last season and found the business club particularly useful.

“As well as learning about opportunities in and around the club and foundation, we got to know other club sponsors in a relaxed and informal environment.

“When the Riders team proposed working to enhance the Business Club format during 2023-24 we thought it presented an excellent opportunity to support our growth objectives and purpose around the city and county.”

Riders Head of Commercial Tracey Hallam said: “We are developing a new Riders hospitality and business offer for next season which will build on the success of the format last year.

“As well as matchday hospitality in the 1967 Suite, we are looking at building the quarterly Business Club for both existing and new corporate supporters.”

Learn more about commercial partnerships available at the Riders by contacting Tracey at

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