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COMMS STRATEGY.
Aligning your business plan objectives with your narrative, audiences, and platforms.
• Mission statement
• Stakeholder
• Messaging
• Delivery timeline
• Benchmarking
CONTENT MARKETING.
Turning your story, data, and industry insight into a pipeline of profile-raising assets.
• Blogs & LinkedIn
• Webpages
• Brochures & decks
• Case studies
• Impact reports
Media Relations.
Preparing content and pitching your expertise to journalists to support profile and GEO.
• Press releases & briefings
• Award nominations
• Speeches & panels
• Thought columns
• Advertorials
How 1284 campaign delivered 33% CRM lead conversion
Built to the leading OASIS framework, CommsTally® keeps your entire campaign in one place - from vision to KPIs.
It includes our proprietary ProfileMap® system. It all means you aren't just tracking likes and clicks, but are instead visualising both hard data and intangible PR wins. ProfileMap® shows you exactly where your campaign is building reputation and driving revenue.
CommsTally®’s live integrations pull a string of B2B metrics - as well as complete oversight of tasks being delivered in your name - giving you a secure dashboard, updated in real time, around the clock.
CommsTally® turned complex, moving parts into a single place to align our business objectives, audiences and messaging.
Jiten Anand
Director
Inspirate
CommsTally® created clarity - helping us articulate our R&D-led offer in commercial terms, who it’s for and how it differs.
Ellie Brooks
Director
MBD
CommsTally® is a highly innovative tool for mapping out campaigns, delivering actions, quantifying results, and measuring impact.
Steve Barradell
Director
Institute
Your campaign activity is agreed around three or four strategic pillars, each supporting your business objectives.
Your content marketing and PR deliverables are clearly planned, allowing you to see and schedule all communications activities.
All campaign outputs are measured against meaningful, tailored KPIs, agreed with you from the outset.
Jim Willis
Director
Bulb Studios
Clients on our CommsTally® Pro tier gain access to our proprietary ProfileMap® system.
ProfileMap® makes analyses and measures the impact of every connection. Scoring everything from award wins to new relationships built at networking events, ProfileMap® measures the true ROI of campaigns, corporate comms activity and PR, powered by CommsTally®
How 1284 campaign delivered 33% CRM lead conversion
1284 expands associates network with 3 new appointments
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