With the aim of attracting new commercial partners and deepening relationships with existing ones, Riders required a more strategic, story-led comms strategy to sponsorship and stakeholder communications.
The priority was to make the club’s value clearer to a B2B sponsor audience. 1284 Communications translated that strategy to reshape and modernise the club’s commercial pack. The 22-page sponsorship pack was edited and design tweaked to bracket asset types together. Text was adapted to reflect the ROI on offer to the audience.
Alongside the pack, 1284 developed a LinkedIn content marketing to support sponsor outreach. acquisition, including content themes. This extended the new commercial narrative into an owned digital channel.
The project encompassed several core deliverables:
- Development of a refreshed 22-page sponsorship pack for the 2026-27 season, clearly articulating audience reach, activation opportunities, and brand alignment.
- Creation of an associated LinkedIn content marketing strategy to support sponsor acquisition, including content themes.
- Production of communications guidelines to help the club respond consistently and confidently to sensitive or fast-moving issues.
- Development of B2B messages and talking points for use across partner updates, digital channels and media relations- ensuring sponsors hear a coherent narrative about the Riders’ impact and ambition.
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