Strengthening Leicester Riders sponsor pitch

With the aim of attracting new commercial partners and deepening relationships with existing ones, Riders required a more strategic, story-led approach to sponsorship and stakeholder communications.

1284 Communications worked with Riders to reshape and modernise the club’s commercial pack. The document was edited and design tweaked to bracket asset types together. Text was adapted to reflect the ROI on offer to the audience.

The project encompassed several core deliverables:

• Development of a refreshed 22-page sponsorship pack for the 2026-27 season, clearly articulating audience reach, activation opportunities, and brand alignment.
• Creation of an associated LinkedIn campaign strategy to support sponsor acquisition, including content themes.
• Production of communications guidelines to help the club respond consistently and confidently to sensitive or fast-moving issues.
• Development of B2B messages and talking points for use across partner updates, and digital channels - ensuring sponsors hear a coherent narrative about the Riders’ impact and ambitions.