EXPLAINING your idea.

Content marketing is how you turn your story, expertise, and data into a consistent flow of useful content.

That content drives awareness, credibility, and demand.

1284 plans and delivers B2B, G2B and B2G content which supports your growth, recruitment, funding, and stakeholder engagement.

We provide content marketing for:

Spinouts
R&D-led SMEs
Local authorities
Business Representative Organisations (BROs)
Research clusters
Social enterprises & charities

content marketing SERVICES.

Our content marketing campaigns turn your idea into a compelling flow of marketing assets.

You get a planned schedule of high-quality content across your owned and shared channels.

We focus on content that plugs directly into your business development and stakeholder engagement.

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Blogs

Explaining your value, demonstrating your impact, and answering likely questions from your audience.

Webpages

Using SEO and GEO copywriting to improve your search and AI visibility, converting traffic into enquiries.

Social media

Writing LinkedIn and other posts to position you to influence funding, policy, and procurement.

Case studies

Demonstrating social proof through positive outcomes for customers, partners, and communities.

White papers

Articulating your value with gated brochures and industry research papers for longer buying journeys.

Explainers

Presentations, briefing notes, or short videos for you to set out your thinking in a digestible format.

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CASE STUDY

Leading complex multi-agency content.

Create Growth was a £1.3m accelerator for creative businesses in the East Midlands.

1284 led a multi-agency regional communications group. We launched the first programme website in our UK cohort. We then delivered a full suite of SEO-led web copy, press materials, email content, and social assets to support recruitment and reporting.

Campaign assets generated thousands of referrals and applications. They gave partners a consistent story, shared toolkit, and clear structure for programme communications.

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Who content marketing is for.

Our content marketing is best for organisations whose growth depends on being understood by senior-level UK audiences.

Our B2B and G2B content marketing gives you the structured visibility you struggle to find the resources to manage in-house. We work with:

Directors responsible for business development, economic growth, or innovation projects who need a consistent flow of content underpinning their plans.
Marketing and comms teams who want an experienced senior-level partner they can trust to run an outsourced 'news desk' drip-feeding their value.
Funded programmes and cluster leaders needing to evidence project impact to stakeholders through ongoing stories, data, and case studies.

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'Working with 1284 has been a pleasure from the start.'

Emily Bliss
Operations and Finance Director
Michael Smith Switchgear

‘Our work with 1284 grew from a single project to shaping our group brand.’

Nigel Finney
Managing Director
Hive Composites

‘1284’s comms brought in £149,000 of new income in the first 12 months.’

James Ferraby
Co-Director
Digital Planning

What you gain.

Content marketing is measured by volumes, engagement and referrals.

We use our proprietary CommsTally® campaign platform to align content marketing with your objectives. It gives you full oversight of progress being made.

Stronger visibility among the audiences that influence your next grant, contract, or hire.
Clearer narratives and messaging that make complex innovation understandable to non-specialists, shortening the time from awareness to enquiry.
Better search and answer engine performance, with content designed to be quotable, accurate, and aligned to how people actually search.1284+1
Evidence you can share with boards, funders, and stakeholders, with campaign activity and KPIs captured in CommsTally® and reported regularly

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Why choose 1284 for content marketing?

1284 is a Chartered PR and marketing communications consultancy. We specialise in telling the story of East Midlands IP.

We have decades of media and editorial experience, including regional newspaper editorship and digital newsroom management. It means your content is delivered with an agile and disciplined newsroom mindset - rather than as occasional ‘nice-to-have’ pieces.

Our approach saw us recognised as Midlands Small PR Agency of the Year by the Chartered Institute of Public Relations. It has won us funding from Innovate UK, an ISO 9001 certificate for our continuous improvement, and a place on the UK Government's comms supplier list.

More about us

“1284 bring professional brilliance, as well as real warmth and humanity, to everything they do”

Robert Martin
Chief Executive
Menphys

FAQs.

See how it works for you.

If content marketing support sounds like a good fit for you, let’s have a 20-minute conversation. We’ll talk through what you’re trying to achieve over the next 6-12 months. We’ll then give you an open assessment of whether our approach is right for you.

Thank you

We'll be in touch very soon!

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CONTENT MARKETING FOR
EAST MIDLANDS INNOVATION.

EXPLAINING your idea.

A TRUSTED PARTNER.