Slashing the editorial burden on policy comms content

1284 Communications identified the challenge as an ideal use case for the AI pilot.

We audited EMC’s channels, tools and outputs, then worked with Digital Planning to specify and deliver AI News Editor - a generative AI editorial platform trained on EMC’s press releases and regional policy manifesto.

AI News Editor monitors digital newsfeeds, flags relevant policy stories, and generates draft media statements in near real time.

The platform routes drafts through a streamlined Director approval flow - preserving oversight for officers while cutting delay and editorial burden.

1284 embedded EMC comms officers in scoping and testing to fit existing workflows and drive adoption of the new system.

The pilot launched in November 2025 with immediate impact on EMC’s policy comms. Measured media release response time to government announcements fell by 58%.

The PR platform project was delivered on time and on budget - significantly reducing editorial and admin workload.

That freed comms officers to launch a interview-based member podcast focused on interviews and insight - something that AI could not replicate.