Leicester Riders wanted a sponsorship pack that did more than just list opportunities as the new season approached. 

The club needed a clear, compelling way to show businesses the benefits of partnering with the club.

That’s where 1284 Communications came in.

Working closely with the Riders’ commercial team, 1284:

• Gathered available sponsorship opportunities into one structured, easy-to-navigate pack
• Clarified who the club reaches - from match‑night fans to community programmes
• Defined the benefits for sponsors, whether it brand visibility, community impact or hospitality

In summary, we took a collection of assets and turned it into a sponsorship proposition that marketing and commercial leads can understand at a glance.

In editing the pack, 1284 focused on:

• Breaking content down into simple, value-led summaries of each package
• Developed a narrative flow from “who we are” to “how you can get involved”
• Introduced visual signifiers to distinguish the arena and community work
• Added trackable calls to action so interested businesses know what to do next.

The result is a sponsorship pack that helps Leicester Riders open better conversations with potential partners - and makes it simpler for businesses to see where they fit.

Why clarity matters 

A well-presented sponsorship pack may be the only impression of a club that a potential partner gets. Therefore, it needs to do more than list prices and assets. It must persuade by communicating:

• The value and engagement with the club’s audience
• The professional credibility and success of the organisation
• The alignment between a sponsor’s ESG goals and the club’s role in its community.

For sponsors, a comprehensive pack makes the decision-making process quicker and clearer. They can see what’s available, where they’ll be visible, the benefits they’ll gain, and also how their investment will make a difference - and to whom.

By bringing together brand messaging, audience insight and community impact, 1284 helped Leicester Riders present their new season in a professional way.

Thinking about your own sponsorship story?

If you’re an organisation looking to refresh how you talk to sponsors, a structured, well-written pack can make a significant difference to the conversations you have.

1284 has prepared many sponsor decks, ranging from festival brochures to junior sports clubs and local charities.

From defining your audience value to shaping the story you tell partners, 1284 turns scattered information into clear, confident sponsorship materials that support real commercial outcomes.

If that’s a conversation you’d like to have, we’d be happy to talk.