Snooker pro Tom Ford guests at 1284-backed Riders Business Club

Richard Bowyer

Jan 18


min read

Tom Ford speaks to Leicester Riders Business Club (Credit: Leicester Riders)

Snooker professional Tom Ford took time out from preparing for his latest international tournament to meet local businesses. 

The  7th ranked player was the special guest at the latest meeting of the Leicester Riders business club.

Tom took a break from the Spreadex World Grand Prix, which is taking place at the Morningside Arena - home of the Riders.

He was special guest at the basketball club’s quarterly business gathering, which is sponsored by small business PR agency 1284.

The practice area backstage at the Morningside Arena (Credit: 1284)

World’s best in Leicester

Leicester-born Tom spoke to representatives of around 30 businesses about topics from cues to schools runs, the Riders to Wigston traffic. 

He is among the world's top players, all currently in Leicester for the competition.

And guests got a look behind the scenes during a tour backstage with WST bosses.

Also at the meeting, attendees heard about ongoing growth in the British Basketball League (BBL) and the latest off-court news from the Riders.

And 1284 Account Director Amy Orton gave an update on progress being made on our work on B2B comms for the UK’s oldest professional basketball club.

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Leicester PR agency hosts business club

Leicester Riders Business Club relaunched last August.

Every meeting has a different theme and focus - including members joining a basketball training session led by club coaching staff.

George Oliver, managing director of the 1284, said: “Tom was a great guest and gave us some brilliant insights into life as a professional snooker player.

“The event, as ever, was a great opportunity to network at a brilliant venue.

“We’ve been involved with the Riders for a couple of years now and really value our relationship.”

The playing area is prepared at the Leicester Riders arena (Credit: 1284)

Details of the next business club meeting will be revealed soon.

1284 provides award-winning public relations and corporate communications for innovative people and organisations throughout the East Midlands.

Want to know more? Email or call 01509 462671‬.

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