1284 Communications today features in The Guardian as part of the Good Business Charter’s latest ethical business campaign. 

The full-page advert in today’s newspaper carries the 1284 logo alongside the likes of L&G, TSB and Make UK and sits alongside the Business section.

It is the latest in a series of high-profile campaign adverts by the GBC as it promotes its framework for ethical standards in business.

1284 Communications achieved GBC accreditation last year as part of the Loughborough company’s commitment to doing responsible, ethical business.

Good Business Chartership provides assurance to clients, partners, and staff that the company operates to a 10-point framework built on quality, integrity, and ethical supply chain practices. 

The framework covers a host of commitments, ranging such as fair payment, responsible procurement, real living wage, and transparent engagement with stakeholders. 

Being part of GBC’s media campaign places 1284 alongside large and small UK organisations championing transparency, fair practice, and positive community impact.

Managing Director, George Oliver, said: “We measure ourselves against the Good Business Charter framework because responsible, transparent, and fair practice sits at the core of how we operate.

“This is an important framework for us because, as 1284 continues to grow, GBC it serves as an anchor for doing business in a way that is both high quality and principled.”

CSR initiatives at 1284

1284 gained Good Business Charter status in June 2024, having already embedded its core principles into daily operations. 

With a comprehensive approach to CSR - built upon the company’s interests in East Midlands economic development - 1284 actively supports selected nonprofits through pro bono PR, sponsorship, and voluntary governance. 

Last year, 1284 provided 29 days of reduced rate, pro bono, and voluntary support in its community to organisations including Menphys, Charity Link, Big Difference Company, Leicester Riders Foundation, and Bodie Hodges Foundation. It also volunteered in leadership roles with business-led organisations including the East Midlands Chamber and Federation of Small Businesses - as well as the CIC SoundingBoard.

In addition 1284 staff consistently log CPD hours to develop expertise and maintain best practice, running to a total of 53 days of CPD time in 2024.

1284 is currently cementing its quality systems by progressing towards ISO 9001 accreditation, with the support of the Leicester Productivity Programme and Sirius Transformation. This will reinforce its commitment to quality management and continuous improvement.