1284 Communications’ refreshed branding debuted alongside a string of new players as Leicester Riders got the 2025-26 season underway.

The Riders opened their campaign with a convincing friendly win against a USA Select side at the Mattioli Arena.

Alongside debuts for new Riders players including Travis Evee, Denzel Mahoney, and Mike Mitchell Jr, 1284 displayed its updated advertising.

It comes after agreement was reached earlier this summer on a new deal which will see 1284 become the Official PR Partner of the Leicester Riders.

The game also saw Victor Ndoukou take to the court for the first time as a professional basketballer.

1284 returns as player sponsor for the GB player and Loughborough University student, and will this season carry its branding on his shirt.

Victor, who progressed over recent years through the Riders' Leicestershire development pathway, has represented Great Britain at various junior levels.

The partnership will also see 1284 Communications directly supports the Leicester Riders Foundation, contributing towards kit and resources for inclusive grassroots and community programmes which engage more than 20,000 participants annually in Leicester and Leicestershire.

George Oliver, Managing Director of 1284 Communications, stated: “This is our fourth season sponsoring Riders and our second backing Victor.

"He’s made amazing progress since getting into the first team squad, and like us, is connected with Loughborough.

"Victor’s also a top person, so we were keen to continue supporting him and are proud to have our name on his shirt as he turns pro this season.”

Riders start the league season at home to London Lions on September 19. You can buy tickets here.