1284 specialises in innovation and enterprise. We works closely with early-stage startups, research spinouts and other entrepreneurs in and around the East Midlands. We also good links with regional universities.
Innovation is a strategic pillar of the communications work we do for the Leicester and Leicestershire Enterprise Partnership (LLEP). The region has a growing reputation for the commercialisation of its R&D and is home to some significant tech companies.
We are a startup PR agency
We understand the pressures facing startups - both inside and outside universities. You are likely uncertain about hiring a PR firm. How much will it cost?
1284 set up in an incubator because we wanted to work alongside startups and cater to your distinct needs. Our founder is a volunteer mentor for Leicester Startups CIC.
We also have decades of media leadership experience to share.
We promote your product or service
Early stage startups sometimes need to make a noise about what they are doing. It may be that you are able to get what you need from your own social media.
However, it may be that you need professional comms support that work across platforms and media. 1284 helps you with the latter.
We help you raise brand awareness
Intelligent PR campaigns go way beyond social media.
For example, start-ups come to us wanting to target search audience, big media or cross-platform content.
Sometimes they want help preparing funding bids or award nominations.
1284 raises your brand through your story and your thought leadership - not just your product.
You want to identify media contacts
1284 got interested in startups and innovation because we enjoy a good story.
Before that, we spent decades finding and publishing good stories to huge audiences.
Yours may be a good case study for a wider issue. It may be a standalone lead. 1284 writes press releases, speaks to journalists and sells your idea.
You want to reach your target audience
By working with the right media, in the right way, at the right time, we communicate your message so as to be understood (not simply received) by your target segment.
Your PR strategy is multi-faceted and unique to you and your situation. We work strategically. We don't do one-size-fits-all PR.
The 1284 offer to you
We understand startups because we are a startup. We also work alongside startups. Lots of them.
Our director co-founded the LeicestershireLive Innovation Awards and is a volunteer mentor for Leicester Startups and Generation Next. He is also a guest lecturer on East Midlands university programmes.
1284 is a small consultancy offering reduced rates and specialist support to startups. In addition, it provides pro bono services to selected graduate entrepreneurs and social enterprises.