
Amy Orton
Amy is an award-winning journalist, Chartered PR Practitioner and Chartered Manager. A BBC-trained local government reporter, she has a post-graduate diploma in journalism.
Industry experience
- Content Director, 1284 Communications
- Communications Manager, University Hospitals Leicester
- Local Democracy Reporter, BBC East Midlands and Leicester Mercury
Professional qualifications
- Post-graduate Diploma in Senior Leadership, Loughborough University
- Diploma in Senior Leadership, Chartered Management Institute
- National Certificate Examination, National Council for the Training of Journalists
- Post-graduate Diploma in Journalism, De Montfort University
- BA (Hons) Media Studies, De Montfort University
Biography
Amy is a Chartered PR Practitioner with more than 10 years of news experience. She specialises in East Midlands local government comms. Amy was trained under the BBC-funded Local Democracy Reporting Service and was previously the Leicestershire LDR. She has a BA in Media Studies and a post-graduate diploma in Journalism. Amy was comms manager for University Hospitals Leicester during the pandemic and has a Distinction in the Strategic Leadership post-graduate diploma from Loughborough University School of Business and Economics.
Approach to comms
Amy's approach is to communicate complex public and civic stories in a simple way. It is a skill honed during her time as a local democracy reporter and later in the NHS during the immediate post-Pandemic years. Amy believes in transparent and honest communications that keep people informed and engaged - identifying relatable angles and telling the stories of real people. She builds relationships quickly with people at all levels of organisations, whether it is social housing tenants or local government leaders.
Specialist areas
Amy has substantial experience in local government and public organisations. She specialises in our work with local government. Amy heads the Devolution Leicestershire campaign and also manages comms for Rykneld Homes. Amy understands the Midlands political landscape and the way that publicly funded organisations function.
Professional training
- Director Development Programme, East Midlands Chamber







