Communication strategy for East Midlands innovation
1284 builds clear, measurable comms plans that give your organisation the profile to turn ideas into real-world impact.
Planning how to share your idea
A communications strategy helps you decide what to say, who needs to hear it, and how communications can support your wider objectives.
1284 develops practical communications strategies for organisations navigating growth, investment, change, stakeholder complexity or public scrutiny. We help you clarify the opportunity, identify the audiences that matter and create a plan that gives every message, channel and piece of activity a purpose.
Our aim is not to produce a long document that sits unread in a shared folder. It is about creating a clear, flexible comms strategy that helps your organisation make better decisions and communicate with greater confidence.
PR strategy is deliberate, not reactive
Many organisations communicate when something happens. They publish an update, issue a press release, post on LinkedIn or respond to a stakeholder request. And they do it without an agreed framework for what they are trying to achieve.
That creates noise - not progress.
How strategy helps
When strategy helps
Working with 1284 has been a pleasure from the start.
Read moreWhat a comms strategy includes
A good communications strategy should make tactical decisions easier.
It gives you a clear view of the challenge, the audiences involved and the communications activity most likely to support your objectives. It should be ambitious enough to create progress, but proportionate enough to be delivered by your team.
Situation analysis
Stakeholder mapping
Objectives and measurement
Narrative and messaging
Channel and campaign planning
Delivery plan
Case study
Creating a brand for Composites Innovation Group
Composites Innovation Group needed to create a clearer identity for a holding company bringing together four innovation businesses.
1284 interviewed directors, clarified the group’s purpose, mapped priority audiences and developed the core narrative and messaging. We then created brand-identity concepts, secured relevant domain assets and wrote a scalable brochure website that signposts users to each specialist business.
The work gave the group a stronger platform for explaining its innovation model, connecting its businesses and presenting future opportunities to stakeholders. A business-growth grant identified and secured by 1284 funded 50% of the project cost.
Clients
Who comms strategy is for
1284 Communications works with organisations that have important work to explain and a need to build confidence around it.
STEM companies
Tech clusters
Local government
Social enterprises
Why choose 1284 for your comms strategy?
George and his team have an extensive network and bring direct, senior-level media experience.
Leicester & Leicestershire Business and Skills Partnership
FAQs
What is a communications strategy?
What is a PR strategy?
What is a marcomms strategy?
How long does it take to develop a strategy?
Can 1284 implement strategy as well as writing it?
How is this different from a general marketing plan?
Do we need to be based in the East Midlands?
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