
Insight
Practical advice on communication strategy, content marketing and media relations, drawing on our experience as former journalists and Chartered PR practitioners.
Communication strategy
Effective campaigns begin with a clear understanding of the objective, the audiences that matter and the evidence that will measure their confidence. These articles explore positioning, messaging, stakeholder engagement, reputation and the communication decisions that shape organisational progress.
Content marketing
Campaigns create value only when target audiences can understand and act upon messages. These articles examine thought leadership, web content, case studies, impact reports, award nominations and other ways to build messages into content.
Media relations
Media attention is most valuable when it supports a wider campaign objective. These articles cover news value, media strategy, press office support, building journalist relationships, preparation for spokespeople and ways to communicate effectively in public.
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Gain a deeper insight
Our monthly newsletter is an easy read. You gain a 5-minute glimpse into useful comms for East Midlands SMEs - featuring everything from how journalists operate to why certain metrics are a waste of your time.