
Award-winning comms for local government and growth hubs
1284 works with councils and other local authorities to define messaging, raise awareness of programmes and manage reputation, helping navigate complex projects and stakeholder relationships.
Comms support for public authorities
Your G2B audiences need to understand why your programmes matter. To be clear on how your services and projects make a positive difference to their businesses and communities. 1284 works alongside your team and stakeholders to establish clear priorities and coordinate delivery. We help to develop your communication strategy, provide content marketing, and monitor media relations - connecting our specialist knowledge to your business objectives.
Local government needs comms strategy
Local government communications need to do more than share information. We help authorities establish clear messages, build stronger stakeholder relationships and demonstrate the value of their work, ensuring communications support strategic priorities and make progress visible.
Establishing a clear narrative
Your authority wants messages which set out its role and priorities. We help your leadership team agree what you want to be known for - then identify a plan of consistent comms activity to support that position.
Promoting economic development
Investment and regeneration programmes involve a complex network of stakeholders - often working to different priorities and timescales. We help you use comms to bridge organisations, delivering a shared agenda of your programme’s purpose and benefits.
Building your profile with key audiences
Projects do not always receive recognition from those they are designed to support. We help you demonstrate your expertise and impact. Our comms activity is shaped around your objectives - whether it be influencing policy or strengthening your stakeholder relationships.
Explaining delivery through scrutiny
Evidence of progress is often buried in committee papers and programme reports. We work with your team to turn project data into internal and external comms campaigns - shining a spotlight on what has been done, what it means for local people, and where opportunities remain.
What our clients say

George and his team have an extensive network and bring direct, senior-level media experience.
Leicester & Leicestershire Business and Skills Partnership
Our local government work
1284 Communications works with public bodies to explain their role and build relationships with the people they need to reach. Our work spans business support, social housing and economic development - with all campaigns tailored to each organisation’s priorities.
Economic development
Economic growth projects need to persuade the businesses and partners they are designed to support. We help you set out the opportunity, sell the value of participation, and demonstrate progress through the stories of those involved.
Growth hubs
Businesses need to be aware of what support exists, whether it is a good use of their time, and how to access it. We work with Growth Hubs to explain their value to business and other stakeholders. We promote your events, explain your programmes and encourage relevant audiences to get involved.
Social housing
Housing organisations need to explain services, communicate change, and maintain trust with residents. We help you turn complex priorities into clear communications for residents, colleagues and partners. In the case of council-owned housing organisations, this can include coordinating comms with your local authority.
Services
We provide three core services
Our strategic communications, content marketing and media relations help you to plan, create and deliver successful campaigns. We help you shape your narrative, engage your stakeholders, strengthen your reputation and achieve your objectives.

Communication strategy
Good planning gets you reaching the right people with the right messages - and measuring the results.

Content marketing
Effective content turns your ideas and activities into stories which resonate with your target audience.

Media relations
Gaining news and trade media interest builds your profile and supports visibility in online search.
Case study
Relaunched business network achieves 100% net promoter score
Growth Hub Tewkesbury wanted to revive Tewkesbury Borough Business Voice. The business network, sitting under Tewkesbury Borough Council, had not met or engaged with businesses for more than a year. Its priority was to renew purpose and give local businesses a clear reason to participate.
1284 developed TBBV’s vision, mission and values. We project managed a brand refresh and launched a LinkedIn page. A social media plan and content explained the benefits of membership, encouraging dozens of businesses to attend at a relaunch event.
We were then retained by TBBV to organise and communicate a programme of events. Around 50 businesses attended each for the first four events - achieving TBBV’s target.
Our work helped reactivate the business network, registering 100+ businesses with TBBV in the process. Reported feedback showed that 93% of attendees gained an idea, contact or opportunity - and that 100% would recommend the events and attend again.

Why choose 1284 for local government communications?
Effective local government communications require an understanding of organisational priorities, political sensitivities and complex stakeholder relationships. We combine practical public sector experience with a strategic, accountable approach to ensure your communications support the outcomes that matter.
We align comms to your corporate priorities
Your comms need to support the decisions and relationships that matter to your organisation. We start by reading your corporate plan: it enables us to understand the pressures you face and agree where comms supports your priorities. It ensures our work aligns with your priorities - whether it be explaining service change, strengthening your strategic narrative, or building support for a regeneration programme.
We bring experience as part of your team
1284 typically acts as an in-house comms manager or director, working alongside your officers and elected members to advise on positioning, profile and reputation. We provide an independent view of how decisions may be understood outside your organisation, particularly by business, and identify risks and opportunities.
We understand complex stakeholder relationships
Public authorities communicate through partnerships. Responsibilities often overlap and priorities differ. Campaign objectives frequently cut across political, funding and community priorities. We help establish shared messages, clarify sign-off agreements, and identify who different audiences need to hear from and when.
We make progress clear and accountable
We will agree objectives and KPIs before any campaign begins. We will then prepare reports against those priorities which can be included in board papers or impact reports. We will distinguish between the outputs and outcomes observed, providing qualitative and quantitative evidence of the contribution made by your communications.
1284 are responsive, quick to understand briefs, and consistently deliver high quality work.
Read moreWorking with your team
Our people include Chartered professionals with wide industry experience and qualifications in management. We are confident in working alongside in-house teams as well as with your partners and stakeholders. 1284 regularly collaborates with local authority comms teams on both projects and retained campaigns.

FAQs about local government PR
How do you manage communications involving several partners?
We begin by understanding each partner’s responsibilities, priorities and audiences. We then agree shared messages, identify who needs to contribute, and establish how approvals will work. Not every partner needs to say exactly the same thing. The aim is to build a consistent narrative of the programme overall, with enough flexibility for each organisation to explain its role to its own audiences.
Can you work with politically sensitive or confidential information?
Yes. We often work under confidentiality agreements and NDAs. We agree on designated approvals before publication. Our experience with local authorities includes working under political leadership and handling information that requires careful review. Our experience as former journalists positions us to manage relationships requiring discretion. We are also able to distinguish between proposals, agreed decisions, and matters that remain subject to discussion.
Can you help build our profile as well?
Yes. We help local authorities establish what they want to be known for and build a persuasive case to evidence that position. For example, this might include thought leadership, media relations or case studies to explain the organisation’s contribution to economic development or community priorities.
Do you provide crisis communications?
We support reputation management for our retained clients. This means helping them consider communications risks, prepare for difficult questions, and explain decisions clearly. By making this service available to existing clients only we are able to advise with an understanding of the organisation and its circumstances. Where we cannot provide support, we will signpost you to specialist providers.
How will we know whether comms are effective?
We will agree objectives and KPIs before your campaign begins. Depending on the brief, these might include participation in a programme, engagement from priority stakeholders, relevant media coverage or evidence that an audience better understands a proposed change.
Can you work alongside our existing communications team?
Yes. We can provide additional capacity for a defined project or senior advice on strategy, positioning and reputation. Your team retains its organisational knowledge and existing relationships, while we take responsibility for an agreed area of work. If you do not have an internal communications lead, we can act as your communications and strategy director, helping your SLT establish priorities and then coordinating delivery.
Clients
Local government PR insight
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