Content marketing for East Midlands
1284 provides marketing content that helps turn your ideas and expertise into clear comms that your stakeholders understand and act upon.
Making the value of your idea clear
Many organisations have valuable knowledge, evidence and stories - but struggle to communicate them consistently.
Whether it's developing specialist technology, leading a regional growth programme, creating social impact, their teams know why the work matters. The external audiences they need to influence, however, may not.
Content marketing closes that gap.
1284 turns often complex projects into clear marketing communications. That may mean helping your target customers better understand your proposition, give funders confidence in your pitch, evidence the impact of your project, or steadily build a public voice.
The result is stronger understanding among the people whose buy-in matters to your organisation.
What is content marketing?
Content marketing is the planned creation and consistent use of useful and engaging communications that help an organisation build trust, engagement and demand over time.
That means 1284 creating you a cross-platform pipeline of content built around the questions, opportunities and evidence that matter most to your target audiences.
Content marketing supports audience decisions
Content marketing fits within PR strategy
What makes content worth reading?
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1284 bring professional brilliance, as well as real warmth and humanity, to everything they do.
Read moreWhat our content marketing includes
We turn your expertise into content that helps people understand your value and signpost them as to what to do next. Our content marketing is the tactical activity supporting your communications strategy.
Thought leadership
Optimised digital content
Case studies
Impact reports
White papers
Blogs and social media
Case study
Actionable content for a £1.3m business accelerator
Create Growth was a £1.3 million accelerator programme supporting creative businesses across the East Midlands.
1284 led a regional communications group involving multiple public and private sector delivery partners. We developed a website, optimised digital copy, press materials, social media assets and shared communications resources. It was all designed to support recruitment, delivery and reporting.
Our campaign generated more than 20,000 click-through referrals, secured 84 media mentions and received 189 small business applications - against a target of 100.
1284's content gave East Midlands Create Growth a shared story, a consistent brand toolkit and a practical structure for communicating the programme’s value.
Clients
Who our content marketing is for
1284 works with a host of private, public and third sector organisations whose growth, influence or credibility depends on being understood by senior audiences.
STEM companies
Tech clusters
Local government
Social enterprises
Why choose 1284 for your content marketing?
FAQs
What is marcomms?
How is content marketing different from social media?
How long does content marketing take to create results?
Can 1284 write content for technical or complex organisations?
Can 1284 work with our internal marketing or communications team?
Are all 1284 clients based in the East Midlands?
1284 NEWSLETTER
Gain a deeper insight
Our monthly newsletter is an easy read. You gain a 5-minute glimpse into useful comms for East Midlands SMEs - featuring everything from how journalists operate to why certain metrics are a waste of your time.