Media relations for East Midlands innovation
1284 works with journalists to promote your announcements, expertise and ideas to wide audiences across UK and international trade and news media.
Promoting your idea to journalists
Media relations about building relationships with journalists, editors and producers to secure relevant editorial coverage of your work. It's also about effectively handling incoming media enquiries and opportunities.
That means identifying where your expertise or news can contribute to a story or agenda. It also means getting together the right information for a publishable story. And it means pitching it to the right people.
Media relations should support an agreed objective in your communication strategy. Messaging should align with your content marketing. Done well, media relations can reach prospective customers, contextualise an investment or announcement, and strengthen public understanding.
Understanding effective media relations
Effective media relations begins with understanding that your organisation and a newsroom have different priorities. Your idea of what is a story is not necessarily the same as that of a journalist.
1284 helps bridge that gap. We consider angles, newsworthiness, timeliness, title needs, reader types and more. We tell you when media coverage will help and when chasing journalists will fail.
What is earned media?
Why does the publication matter?
What makes a story worth covering?
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Working with 1284 has been a pleasure from the start.
Read moreWhat our media relations includes
1284 connects your organisation’s priorities with the needs of relevant newsrooms. We develop content and relationships required for you to make a useful contribution to published and broadcast media.
Press releases
Ghostwritten columns
Editorial contacts
News monitoring
Media training
Media handling
Case study
Policy and media links developed for a cyber cluster
East Midlands Cyber Security Cluster aimed to establish a public profile and build recognition among regional and UK businesses and partners.
1284 developed its communications strategy, project-managed its brand identity and wrote content for a focused website. We then supported a LinkedIn campaign, provided press releases and ghostwritten thought leadership, and built relationships with partner communications teams.
In the first three months the work secured more than 90 regional and UK media mentions, including two BBC TV appearances. As the cluster developed, we supported communications for its Cyber Local programme and helped present and launch a research-led White Paper at Westminster with APPG backing.
The campaign connected specialist cyber knowledge with business audiences and policy discussions. Its results included two brands developed and one White Paper designed and launched with APPG support, alongside documented media coverage and a sold out Cyber Summit in partnership with De Montfort University.
Clients
Who our media relations is for
1284 works with organisations whose expertise deserves wider recognition. This is often where the subject is technical, the stakeholder landscape is complex or the work has implications for the wider economy.
STEM companies
Tech clusters
Local government
Social enterprises
Why choose 1284 for your media relations?
FAQs
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