1284 Communications is developing its first social value report, using guidance from a recent CIPR social value reporting webinar to turn annual impact data into a strategic asset.
The report will bring together case studies and data from 1284’s ESG and pro bono work, structured so it can be reused across 1284’s website, social media, bids, and award entries.
It is being developed as part of 1284’s wider commitment to quality standards - holding the agency to the same expectations it helps clients meet.
Managing Director George Oliver said 1284 aims to show how a small East Midlands consultancy can evidence long‑term value for clients, communities and the region’s economy.
“We want our social value report to be a practical tool, not a vanity document - something that helps clients see the difference thoughtful communications can make for the people and places they care about,” said George.
Shaping a year‑round reporting framework
The CIPR webinar stressed the importance of treating social value reporting as a year‑round framework rather than a year‑end task.
The report should be built across four quarters, planning, gathering, drafting and launching, with a clear balance of qualitative stories and quantitative evidence.
Throughout 2025-26, 1284 has been capturing data and narrative insight across its work. Alongside, formalising core processes, including gaining ISO 9001 certification, to ensure the report reflects robust practice as well as positive social impact.
Why 1284 is reporting social value
1284 is reporting social value because we believe communications should deliver tangible benefits for people and places, not just through campaigns.
The report captures how staff CPD hours, volunteering time and the Community Impact Offer combine to generate social, economic and environmental value for clients and communities across the East Midlands. Our goals are aligned to the UN Sustainable Development Goals as a benchmark for long‑term impact.
