
Lauren Cropper
Lauren is a comms executive and marketer. She supports tells the story of East Midlands charities and social entrepreneurs. Lauren received the CIPR's Midlands Rising Star award in 2026.
Industry experience
- Account Executive, 1284 Communications
- Marketing Executive, Ragdale Hall & Spa
Professional qualifications
- Diploma in Public Relations, Chartered Institute of Public Relations (due for completion 2027)
- Public Relations and Communications Certificate, Public Relations and Communications Association
Biography
Lauren develops and executes strategic communication campaigns for Midlands SMEs, social entrepreneurs and charities. She completed the industry-leading PRCA Apprenticeship in 2025, going on to receive the Rising Star award at the CIPR's Midlands PR Awards 2026. Lauren is the Internal Auditor for 1284’s ISO 9001 certification. She also manages our Good Business Charter accreditation, ESG strategy and carbon reduction plan.
Approach to comms
Lauren's interest In Psychology, developed at A-level, shapes her approach to understanding audiences and what motivates them. She combines attention to detail with creative storytelling, identifying relevant news angles and grounding her writing in evidence. As a photographer, she understands how strong images support a story, particularly when pitching to the media. Lauren believes people and authentic voices remain central to communications as AI evolves, and is developing her understanding of AI and generative engine optimisation (GEO). Lauren takes a practical, evidence-led approach - with her work in ISO and carbon reduction giving her a good understanding of internal process and ethical approaches to business.
Specialist areas
Lauren specialises in communications for charities, social enterprises and other mission-led organisations. Her work covers community storytelling, media relations, event promotion, fundraising engagement, marketing and planning. Lauren helps East Midlands non-profits and SME manufacturers increase visibility and participation among stakeholders. She is currently working towards the CIPR's post-graduate Diploma in Public Relations.
Professional training
- Climate Leadership and Action Programme, University of Leicester
- ISO 9001:2015 Internal Auditor, BSI
- AI+, Loughborough College & Institute
- Design made simple: Unlocking Canva for Your Business, De Montfort University
- Social Innovation Accelerator programme
Volunteering
- Corporate comms, Charity Link
- Media relations, Bodie Hodges Foundation
- Bid writing, HQ CAN CIC


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