Why printed magazines and reports are still loved by 1284's clients to promote their business in print or print online

In today's digital age, the allure of printed magazines may seem to have waned in the wake of online content consumption.

However, for the clients of 1284 communication consultancy, it is clear that quality print publications are still highly regarded in terms of conveying client messages, information and branding.

When clients come to 1284, the firm assesses the best way to provide their communications.

Obviously, this can be via social media, TV, radio, print, email newsletters or a combination of these, something 1284 would generally advocate.

Most clients do opt for a mixture and this does include a print option, which they value highly,

At 1284 we have provided bespoke content and design work on numerous printed publications from magazines to reports.

Of course, these printed products don’t have to be printed.

1284 recently produced a report for Leicester and Leicestershire Enterprise Partnership.

Initially, the LLEP had wanted to print the report but went for an online version.

Many clients choose to turn the magazine or report into a ‘flipbook’, which effectively means you read the printed magazine online.

The process involves creating a printed magazine then converting it to a ‘flipbook’ which can be sent to the 1284’s clients’ own customers via email or put on their website for clients to read.

The ‘flipbook’ software 1284 uses allows the reader to turn the pages as they would do for a print magazine or report and it is effective.

It provides another way for 1284’s clients to reach the people and firms they want to keep in touch with.

Other clients choose this option, but are also are keen to have it published as a printed product, to allow a different form of distribution either direct to clients or as a casual pick-up.

Certainly, a printed magazine or report is a brilliant tool to showcase what a company does.

One of the benefits of 1284 is that it has more than 50 years experience in the printing industry.

And there are many skills which go into the creation of a magazine other than design work such as use of photographs, quality writing, copy editing and headline writing.

Due to the experience of 1284 staff, producing a bespoke report or magazine is second nature to them.

What are the benefits of a printed product?

Here’s a few:

1. Tactile Engagement: Printed magazines and reports offer a tactile experience that resonates deeply with 1284 consultancy's clients.
2. Credibility and authority: Credibility is paramount. Printed magazines exude a sense of authority and permanence and provide customers with a communications product that is trusted and authoritative.
3. Targeted content consumption: Printed magazines provide a more immersive and undistracted reading experience.
4. Brand affinity and loyalty: By creating a printed magazine or report, there’s an opportunity to cultivate a deeper sense of brand for clients.
5. Away from screen fatigue: In a world where screens dominate daily life, printed magazines offer a respite from screen fatigue.

While the digital landscape continues to evolve, the enduring appeal of printed magazines and reports remains high for 1284 clients.

If you want to find out more about what 1284 can do for you, click here.