
Suz Everitt
Suz is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing. She has 25+ years of industry experience, working on strategic development for some of the biggest brands in the Midlands.
Industry experience
- Strategic Partnerships Director, Mattioli Woods PLC
- Agency Director, Liquid
- Commercial Manager, Samworth Brothers
- Head of Marketing, IBA
- Senior Strategic Marketing Manager, Belmay Fragrances
- Buyer, Boots
Professional qualifications
- Chartered Marketer, Fellow of the Chartered Institute of Marketing
- Certificate in Copywriting, CIM
- Certificate in Marketing and Brand Strategy, CIM
- Certificate in Digital Marketing, Lincoln College
- Diploma in Marketing, CIM
- Graphic Design Diploma, Delaware College
Biography
Suz is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing. She has 25+ years of industry experience, working on business development for some of the Midlands’ biggest brands. She now works with SMEs build market share. Suz has managed product ranges with turnovers in excess of £25m for companies including Next, Boots, and Samworth Brothers.
Approach to comms
Suz takes a commercial, relationship-led approach, connecting communication strategy with organisational goals, customer needs and business growth. She starts by understanding the brief, clarifying the proposition and agreeing practical deliverables, responsibilities and timescales. Her emphasis is on building trusted relationships and making content marketing relevant to existing customers, prospective clients and partners. Suz also brings structure to delivery, promoting efficient workflows, clear accountability and continuous improvement. Her work on campaign transparency reflects an interest in showing clients what their communications are achieving.
Specialist areas
Suz specialises in strategic marketing, business development, partnerships and client engagement. Her experience includes commercial positioning, identifying market opportunities, strengthening customer relationships and developing pipelines. She brings product marketing and launch experience, alongside work across advertising, social media, promotions and client communications. Her sector background spans retail, consumer products, food, industrial marketing and financial services. At 1284, she also contributes operational expertise, including quality management, client onboarding and campaign transparency through CommsTally®.
Professional training
- The Mini MBA, Cranfield University







