1284 launches CommsTally® - its own campaign platform

1284 Communications has officially launched CommsTally® - its purpose-built marketing communications campaign management platform.

CommsTally® gives 1284 clients a radical level of transparency over the planning and delivery of their PR, marketing, and communications outputs. 

Built with funding from Innovate UK, CommsTally® reshapes how agencies and in-house teams plan, track and prove the value of their comms work.

Enhancing your campaign reporting

CommsTally® is a cloud-based platform offering clients a single source of 24/7 oversight of their marketing, PR and wider communications. 

Rather than juggling spreadsheets, email threads, and scattered reports, CommsTally® provides a unified portal that clients can access 24/7 - and then review exactly what is happening in their brand’s name.

CommsTally® shows where each task being completed by 1284 sits - and how al campaign activity knits into campaign objectives.

The platform is built to the OASIS framework - the Government Communication Service’s leading model for planning and evaluating campaigns. It means every campaign in CommsTally® has a golden thread through objectives and audience insight through to strategy, implementation, and scoring of outcomes.

Quantifying intangible gains

CommsTally® is designed to address long‑standing productivity and measurement challenges in PR and marketing, while strengthening trust between agencies and their clients. The platform:

• Keeps the entire campaign journey in one place, from vision and messaging through to KPIs and reporting.
• Links daily activity back to agreed strategy, so teams can see which stories, channels and tactics align with their objectives.
• Reports live information on what’s been delivered, what’s in the pipeline and where approvals or input are needed.
• Makes it easier to evidence the impact of PR and comms to boards and senior stakeholders by tying outputs and outcomes together.
• Allows the client to communicate with 1284 directly though the platform 

CommsTally® also incorporates 1284’s proprietary ProfileMap® system. This is an AI-powered engine helping organisations map and prioritise their audiences, stakeholders and channels. 

Sitting within our CommsTally® Pro tier, it builds a clearer picture of who campaigns are targeting and how intangible activity is being scored against those profiles.

Funded by Innovate UK

1284 began developing the idea behind CommsTally® while taking part in the East Midlands Create Growth programme. A prototype was developed after the company completed the Innovate UK–funded AI+ course delivered by Institute and led by Loughborough College. 

The prototype showed market demand from SMEs looking for clearer visibility and better measurement of comms work.

“CommsTally® turned complex, moving parts into a single place to align our business objectives, audiences and messaging,” says Jiten Anand, Director at Inspirate.

“CommsTally® created clarity - helping us articulate our R&D-led offer in commercial terms, who it’s for and how it differs,” added Ellie Brooks, Director at MBD.

In late 2025, Innovate UK awarded 1284 £55,000 through its Create Growth fund to accelerate the build of a minimum viable product (MVP). This supported an overall £80,000 project delivered with AI and digital automation specialists Digital Planning - a long-time 1284 associate.

Built for innovative organisations

Since 2020, 1284 Communications has delivered award-winning communications campaigns for innovative SMEs in manufacturing, technology and other high‑growth sectors across the Midlands and beyond. 

CommsTally® translates that consultancy experience into a tool that supports both 1284’s own clients and other businesses facing pressures on time, budgets, and ROI.

1284 will continue to iterate the platform based on client feedback, exploring further automation and AI‑driven features to help your teams spend less time on admin and more time on high‑value creative and strategic work.