1284 Communications will sponsor the match kit of the Charnwood Riders Basketball Performance Pathway Academy for 2025/26 season. 

1284 Communications will sponsor the match kit of the Charnwood Riders Basketball Performance Pathway Academy for 2025/26 season. 

Leicester Riders Foundation has officially unveiled the FBT kit, turning the page on a new chapter for the programme and renewing its commitment to excellence on and off the court.

The kit launch follows the recent announcement that 1284 will serve as Official PR Partner for Leicester Riders this season, strengthening its ties with one of the region’s leading sports organisations. 

In partnership with other sponsors - Edmonds & Slatter Opticians, Lumbers Jewellers, and Jelson Homes - 1284 is helping ensure that players in the Performance Pathway Academy have access to top-quality kit as they continue their development in the Riders’ system.​

The new FBT playing kit captures both the professionalism and ambition of the Academy’s athletes, coaches, and partners. It embodies the next stage in the Academy’s mission to nurture young basketball talent across Leicester and the wider region, combining eye-catching design with leading performance technology.

Loughborough-based 1284 also continues to sponsor Leicester Riders senior player Victor Ndoukou, supporting the GB player and Loughborough University student for another year and providing 1284 branding for his first team shirt.

George Oliver, Managing Director of 1284 Communications, said: “Sponsoring the new Charnwood Riders kit is about investing in the future of Riders basketball talent and our local community. 

“At 1284, we want to help where we can to create pathways for young people to excel, and we enjoy playing a part in the Riders’ ongoing story of success and development.”