
Emma Oliver
Emma has 15+ years of experience in news management and industry digital media leadership. She has worked in comms agencies and spent more than a decade teaching two of the UK's leading university journalism programmes.
Industry experience
- Senior journalism lecturer, Sheffield University
- Senior journalism lecturer, University of Derby
- News Editor, Newcastle Chronicle and Journal
- Reporter, The Sentinel
- Reporter, Mansfield CHAD
Professional qualifications
- MA Journalism, University of Derby
- Post-Graduate Certificate in Higher Education, University of Derby
- Diploma in Journalism, National Council for the Training of Journalists
- BA (Hons) Communications, Sheffield Hallam University
Biography
Emma is Content Director at 1284 Communications. She has an MA in Journalism, a BA in Communications Studies and more than 15 years' experience as a journalist. Emma previously served as Senior Journalism Lecturer at the Universities of Sheffield and Derby. Prior to that she was News Editor at the Chronicle and Journal newspapers in Newcastle. Emma is interested in sport, particularly British basketball, and leads comms for Leicester Riders and Loughborough Riders. She volunteers with Leicester Dynamite junior basketball club.
Approach to comms
Emma likes to find news angles in people's work and experiences. This is useful because expertise and insight often becomes so familiar to the individual or organisation holding it that they overlook what others would find useful or interesting. Emma uses her wide experience as a reporter, news editor, and journalism lecturer to find the story and give it a clear editorial direction. She knows the questions journalists ask, using that knowledge to work through the detail of client stories and helping people explain their subject without assuming the reader shares their knowledge. The aim is to produce content that people can understand and engage with - while preserving the character and authority of the people and organisations behind it.
Specialist areas
Emma specialises in content marketing and media relations, helping organisations generate newsworthy content and then pitch it in to journalists. Her editorial experience means she can judge what will interest specific audiences and helping people communicate with confidence. As Content Director at 1284 Communications, she applies that editorial judgement to content planning and story development, helping clients create useful articles and gain credible opportunities for media coverage

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