
George Oliver
George is an award-winning Chartered PR Practitioner and Chartered Manager. A former newspaper Editor, he has a first-class Master's degree in Strategic Leadership, as well as post-graduate diplomas in journalism, public affairs, and strategic management.
Industry experience
- Non-Executive Director, East Midlands Chamber
- Entrepreneur-in-Residence, University of Leicester
- Editor, Leicester Mercury & LeicestershireLive
- Digital Editor, Evening Gazette & GazetteLive
- News Editor, The Sentinel & StaffordshireLive
Professional qualifications
- MSc Strategic Leadership, Loughborough University
- Diploma in Professional Consulting, Chartered Management Institute
- Diploma in Strategic Management and Leadership, Chartered Management Institute
- Diploma in Public Affairs, Chartered Institute of Public Relations
- Certificate in Digital Marketing, Chartered Institute of Marketing
- Certificate in Journalism, National Council for the Training of Journalists
- BA (Hons) History, Liverpool University
Biography
George is the founder and Managing Director of 1284 Communications. He has more than 20 years’ experience of working in fast-paced media and communications environments in the Midlands and North of England. Of that time, 15 years was spent in management and senior management roles. George founded 1284 Communications in 2020 to tell the story of East Midlands innovation. He specialises in small business innovation - typically startups, scaleups and social entrepreneurs - and triple-helix economic growth programmes. His work since has developed into marketing and corporate communications for technology parks, investment zones and major regional accelerator projects.
Approach to comms
George learned during his media career that audience is paramount. If communications of any kind are to succeed then understanding of the needs and aims of the target audience is key. He believes in taking a strategic approach to identifying stakeholders in order to then persuade them of value. George also believes in making content work efficiently, finding practical ways to engineer content so that it provides benefits across multiple platforms. George prefers to avoid noisy comms which have little measurable impact in target audience segments.
Specialist areas
George’s areas of particular interest include strategic communications, regional economic development, and helping organisations set out complex ideas clearly. His experience as a regional journalist shapes his approach: finding the story, understanding its audience and communicating value with clarity and purpose. As founder and Managing Director of 1284 Communications, George's work covers PR, public affairs and business development, with a particular focus on technology, innovation and the public sector.
Professional training
- Introduction to Graphic Design, University of the Arts London
Volunteering
- Chair, Charity Link
- Board member, Leicestershire Innovation Advisory Group
- Ambassador, Leicestershire Business Voice
- Co-founder, Leicestershire Innovation Awards







