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Corporate communications for people leading change

You're a startup needing a winning award nomination. A social entrepreneur applying for funding. A founder-led SME chasing media coverage. A local authority wanting a public information campaign.

 

We help you communicate your message.

Startup origins

 

1284 is a communications and PR strategy agency based in Loughborough. It spends a lot of time operating from incubators, accelerators and co-working spaces around the East Midlands. It was founded by George Oliver in 2020 with the aim of working with innovative people and organisations on their communications - often during periods of change. 1284 helps its clients with strategic planning and tactical delivery of their:

  • corporate comms

  • public relations

  • media relations

  • stakeholder engagement

PR qualifications

 

1284 founder George Oliver is a Chartered PR Practitioner. This is the highest status that can be achieved in the profession. George was chartered following a Chartered Institute for Public Relations (CIPR) assessment day in March 2022. In doing so, he became one of only 37 such practitioners in the Midlands region. He also studied internal corporate communications while completing the CIPR Diploma in Public Affairs and marketing communication while gaining the CIM Certificate in Professional Digital Marketing.

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Leadership qualifications

 

George is also a Chartered Manager with the Chartered Management Institute (CMI). This came after a rigorous assessment process for professional managers who are self-aware and skills-focused, and who deliver value for businesses. George’s other relevant qualifications, include:

  • MSc Strategic Leadership

  • CMI Diploma in Strategic Management and Leadership

  • CMI Diploma in Professional Consulting

Media experience

 

1284 founder George Oliver was the Leicester Mercury Editor from 2016-20. Before that, he worked as a Digital Editor, Head of Content, News Editor and Reporter. He has the NCTJ National Certificate for Reporters. His associates have decades of experience on media leadership teams and as Editors and Managing Directors of media organisations.

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Our purpose

 

To use our knowledge, skills and strategic communication experience to the advantage of 1284 clients as their people lead change and grow. We work as mentor at organisations including Leicester Startups and East Midlands Chamber’s Generation Next. We are members of the Chamber and Leicestershire Business Voice.

Our values

 

The 1284 approach is based on traditional journalism skills, such as concision, clarity and network management. Those are combined with strategic leadership theory from our work at universities and with local government and other regional agencies. Our output is underpinned by three key principles:

  • Integrity

  • Curiosity

  • Diligence

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Measurability

 

1284 likes to measure outcomes. We have Cyber Security Essentials certification. We believe in learning and Continuing Professional Development. We follow the CIPR Code of Conduct. We are licensed by NLA Media Access. We use industry analytics software such as SEMrush and Cision media monitoring to measure and report on your impact across print, broadcast and digital media.

Clients

 

Our clients range across Leicester, Leicestershire and the East Midlands. Our people work within their teams. Our clients are social enterprises, university startups, founder-led SMEs or large public organisations (such as councils). We build strong relationships by being visible and approachable for you and your people.

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Associates

 

Our associates have led large regional newspapers across the East Midlands and nationwide. They are experienced in news conferences, corporate communication strategy and communicating with the general public. This includes content and oversight for titles including:

  • Leicester Mercury & LeicestershireLive

  • Nottingham Post & NottinghamshireLive

  • Derby Telegraph & DerbyshireLive

  • The Sentinel & StokeonTrentLive

The 1284 name

 

George Oliver spoke with Loughborough University about the story behind 1284's name.

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Contact

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Holywell Building
Loughborough University

Science and Enterprise Park
Loughborough
Leicestershire
LE11 3UZ

info@1284.co.uk

01509 412899

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