We provide communication strategy to East Midlands people and organisations
1284 is a Loughborough-based agency working with innovative people and organisations on their communication strategy, public and media relations, corporate communication and stakeholder engagement. This is often during periods of organisational change.
Relationships are fundamental to 1284. We have a wide network across multiple sectors and communities in Leicestershire and the wider East Midlands. Our work with media stretches across the UK. Our founder and his associates have decades of SLT experience from leading news media organisations. This has included digital transformation and other major change programmes.
Authenticity is very important for 1284. We collaborate with our clients. To do so effectively, we gain their trust through approachability, equitability and integrity. Our clients range from social enterprises, tech startups and founder-led SMEs through to public organisations. What unites them is their interest in values and their interest in change.
Strategy is central to our work. However, we are realistic. We appreciate that the unexpected sometimes happens. In preparing for planned (and unplanned) change we are informed by decades of SLT experience and business theory. We look for measurable outcomes. However, we do so after we have established relationships with people.
About our founder
George Oliver is director of 1284. He is an experienced news executive with understanding of the media landscape in Leicestershire and beyond.
George was editor of the Leicester Mercury and LeicestershireLive from 2016 to 2020. Its online audience trebled during the period. Prior to that, George was digital editor as TeessideLive became one of the three fastest-growing regional newspaper websites in the UK.
His associates include executives and leaders with decades of experience in business, politics and media. They have and comprehensive networks both in the East Midlands and across the UK.
George is a member of the CIPR and a CIM-qualified marketer. In 2021 he graduated with distinction from the MSc Strategic Leadership programme at the School of Business and Economics at Loughborough University. This will include chartered manager status with the CMI.